I can’t be bothered with anything these days, but shrug. I just don’t have anything to say recently.

G’night

I think the attention stream standard is a winner. Whether you can monetise a standard is a different question. Enterprises embrace standards because we are constantly screwed over by vendors who close their systems out. Interestingly most vendors are becoming increasingly more open at the moment.

I’ve taken this up here http://binaryplex.com/2007/05/27/what-start-ups-should-know-about-enterprises/ not really in direct response to this, but to expand my thoughts. That said, I think the key message is it’s all in the business case and benefit.

There is no doubt start-ups need a stronger business case than a Microsoft or IBM, but if that case is there (particularly if it’s a unique problem space) then I believe that Enterprises will pay for solutions. I would anyway Maybe I’m just a unique Enterprise Architect.

Would like to talk more about developing this attention standard anyway as I think that it’s something I could see being adapted, especially if we can build security and usage rights into it somehow.

Most enterprises are wary of change. Even when they are open to it most require much more features to make the solution work in an enterprise environment. Even if you get past that barrier, however, you have to invest in sales and support teams to generate adoption. After all that, most enterprises don’t trust small startups and just wait for the big vendors to come with similar offerings.

All that being said, however, it is clear that consumer technologies are quickly being adopted by enterprises because those technologies are usually more end-user focused.

There was nothing worse than the old CRM and ERP systems that ended up causing a lot of headaches for end-users because they focused on enterprise objectives rather than making someone’s day better.

The attention stream data would be great to make though. I think it could be based on Attention.XML but it would need to encapsulate far more information than clickstreams.

From an Enterprise perspective, web Vs. desktop is actually irrelevant, it’s the information you consume. While we have some of this, it’s inherently incomplete (so we might know you read something on a blog, but not via e-mail etc.).

An open standard where applications can publish attention data would fill a real missing hole. A good attention engine could be an excellent example of a Poor - Rich application, poor in features, but rich in what it does well, which is reporting complex information clearly.

I think you saying enterprise matters is a good point, but then again the difference between desktop apps and web apps are more and more becoming blurry. The measurement system needs to be simple, and consistent - because then it becomes universally comparable

With a bit more thinking, we might be able to suggest a new solution offering in Project Cathedral