Earlier this month I posted on how I used Twitter for a real business outcome, networking with Luis Benitez who I met through a shared interest in Lotus Connections.

Recently another examples of the power of Twitter occured that I thought I’d share.

There are many uses for Twitter (surprisingly many for something that only supports 140 characters), but one of them is kind of like the office water cooler – it’s for that off-the-cuff comment that you don’t neccessarily expect anyone to reply to, but you’re happy when they do.

Recently, I tweeted “Is it just me, or is FF3 really unstable?” FireFox (FF) 3 is currently my preferred browser and I use it for anything I can, only falling back to IE when some internal sites won’t support FF but it’s been very unstable and driving me nuts!

When I got up the following morning, I had the following answer from Ricardo Sueiras (who follows me) “yup, FF3 crashes for me on a daily basis.”

Now this isn’t THAT amazing, I mean Ricardo follows me, knows me in RL (Real Life) and also uses FF. However when I re-connected I received a Tweet direct from @Firefox_Answers “Firefox crashes can be from add-ons Try Safe Mode http://is.gd/PCw If fixed, disable add-ons one by one to find the culprit”

When did you last feel that you were being listened to by a technology company (without paying huge support), and wouldn’t you love as a corporation in any industry to be able to turn the negative vibe of the water cooler into a positive experience for your brand? I’m impressed.

How do they do it? Well Twitter search (formally summize) lets you search key words across all public conversations. It’s how I keep track of Lotus Connections and what’s happening out there and have made lots of useful contacts in IBM.

Unfortunately despite following all the advice, completely de-installing and re-installing, FF3 crashes multiple times a day and remains highly unstable for me personally, although many others don’t have my experience so I wouldn’t let it stop you trying it if you haven’t yet.

The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience. Eleanor Roosevelt (1884 - 1962)

It’s been a little while since I’ve returned to this series, but with a few minutes to spare I thought I’d continue on refactoring your digital life.  To recap, the steps so far are:

Step 1: Get a better browser

Step 2: Explore your mail hosts options and consolidate your mail into fewer accounts

Step 3: Update your blog software and template

Step 4: Be consistent and be you!

Step 5: Evolve your digital life

Step 6: Interoperate and connect

What does all this mean? Well if you can’t be bothered re-reading all the posts, my steps towards digital re-factoring are essentially around updating your tools and your on-line identity.  Put yourself out there with your best foot forward and don’t be afraid to be you and use the best available tools to make your life easy.

At this point, much of what I’ve been suggesting has been internally focussed on streamlining your own identity and resources.  With this in place, you’re now ready for step 7; reach out and connect to new people.

There is no easy answer to the question “How do I build my online network?”.  Ultimately you need to figure out what works for you; still I have a few tips that you can explore.

1. Join Twitter, then use Twitter search.  Twitter is an micr-blogging service which is a little confusing until you get the hang of it.  If you’re new to Twitter, I recommend that you set-up your account, download Twhirl (a good Twitter client that makes it a bit easier for a newbie user to get their head around Twitter) and start following people.  If you don’t know who to follow, then use the twitter search to look for things your interested in, then start joining the conversation; before you know it you’re part of a bigger community and participating in ongoing conversations.
2. Use a service like Technorati to find other bloggers who are writing about things you’re interested in.  This can be a challenge (because you’ll be hit by a flood of content) but find a few interesting bloggers and again, join in the conversation by commenting on their blog and providing links back to your own.

Let me know how you’re steps towards re-factoring your own digitial life are going and if there is anything in here of interest.

As I’ve matured through experience in the use of social media, I’m impressed by the number of times that this can be leveraged into supporting “real work”. My most recent post (which I’ve created as a page so it stays retains relevance) on the 10 Principles for Enterprise Social Software Adoption is a great example of this.

As a Twitter user, I’ve been tracking the usage of Lotus Connections and the buzz around it as approached its version 2.0 launch using Summize, (now Twitter Search). I set up a custom filter search which I shared with the community (through Twitter again) which let me monitor various tweets.

A couple of things came together. I tweeted about the fact I was working on the principles for Social Software adoption for my employer, and @Idonotes asked if I’d share which I was happy to do.

Through monitoring Twitter I also came to “know” at @lbenitez , a passionate evangelist for Lotus Connections. He tweeted about discussing principles for Lotus Connections and I shared the post I’d made on my blog here. Luis provided some feedback and so I took this on board and then we moved our collaboration into the real world, setting up a phone call and a discussion.

Luis took on the “job” of road testing these with his clients, while I shopped them around internally and on the blog. As a result of this collaboration I think we’ve acheived a great outcome and one that demonstrates how social networking can help you produce an outcome. I believe the new principles are now more sound than anything I’d of produced individually, my employer benefits, Luis has benefited and hopefully the community also benefits.