As I’ve matured through experience in the use of social media, I’m impressed by the number of times that this can be leveraged into supporting “real work”. My most recent post (which I’ve created as a page so it stays retains relevance) on the 10 Principles for Enterprise Social Software Adoption is a great example of this.

As a Twitter user, I’ve been tracking the usage of Lotus Connections and the buzz around it as approached its version 2.0 launch using Summize, (now Twitter Search). I set up a custom filter search which I shared with the community (through Twitter again) which let me monitor various tweets.

A couple of things came together. I tweeted about the fact I was working on the principles for Social Software adoption for my employer, and @Idonotes asked if I’d share which I was happy to do.

Through monitoring Twitter I also came to “know” at @lbenitez , a passionate evangelist for Lotus Connections. He tweeted about discussing principles for Lotus Connections and I shared the post I’d made on my blog here. Luis provided some feedback and so I took this on board and then we moved our collaboration into the real world, setting up a phone call and a discussion.

Luis took on the “job” of road testing these with his clients, while I shopped them around internally and on the blog. As a result of this collaboration I think we’ve acheived a great outcome and one that demonstrates how social networking can help you produce an outcome. I believe the new principles are now more sound than anything I’d of produced individually, my employer benefits, Luis has benefited and hopefully the community also benefits.

This entry was posted on Friday, August 1st, 2008 at 10:26 am and is filed under Enterprise, IBM, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.